1.客观性:企业简介不是推销广告，它要求文案内容要实事求是、数据准确、语言平实。

2.实用性:企业简介是为了让外界了解企业的概况，介绍企业情况时应该突出重点、简洁明了，便于业务合作者或社会公众阅读、理解。

3.誉美性:企业简介的语言力求简洁明确，恰当使用赞誉的词语，正面展示企业在经营中取得的成就，展现企业风采。

1. Objectivity: The enterprise profile is not a sales advertisement, it requires that the copywriting content be realistic, the data is accurate, and the language is plain.

2. Practicality: The enterprise profile is to let the outside world understand the general situation of the enterprise, and the introduction of the enterprise situation should be focused, concise and clear, so that it is convenient for business partners or the public to read and understand.

3. Reputation: The language of the company's profile strives to be concise and clear, and the words of praise are used appropriately to positively display the achievements made by the enterprise in the operation and show the corporate style.